![]() ![]() What is the optimal timing and flighting of marketing investments to maximize sales?.How do I optimize investments to drive consumers along the path to purchase?.At MMA, we are well-versed in designing, building and executing analytic frameworks that capture all of these complexities to help Automotive OEMs better understand the impact of Marketing across all levels of their business. All of these factors combine to create one of the most complex ecosystems and purchase cycles among industries. Major non-marketing and external challenges include pricing, tariffs, economic conditions, fuel prices, innovation and an intense competitive environment. Generally taking the form of Financing, Leasing and Cash Back programs, Incentives are continuously offered, thus making it difficult to discern their ability to drive new versus repeat purchases. Lower-funnel initiatives, most notably Incentive programs for Customers and Dealers, are constantly evolving and costly to execute. ![]() long-term, brand-focused marketing investments. This longer cycle increases the importance of striking the right mix of short-term, sales-oriented messaging and channels, vs. To begin with, the automotive purchase cycle is typically much longer than for most other household purchases. MMA’s analytic approach and framework has been adopted by some of the largest global automotive brands to measure and optimize their marketing investments across Brands, Nameplates, Geographies and Consumer Segments.Īn Automotive Marketing Strategy Analysis SolutionĪutomotive companies face a number of unique marketing challenges, coupled with extensive and powerful external drivers of demand. Understanding the role of each marketing vehicle in moving consumers along the path to purchase is an on-going challenge for automotive companies. Predictive marketing analytics to drive measurement and planning capabilities across Brands and Nameplates, including Paid Media, Marketing and Incentive allocation decisions Driving Better Profits in Automotive
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |